Throughout history, humans have sought to understand themselves and their universe aided by imagery. From early cave paintings, we have pushed our technological ability to image the unseeable, from the double-helix structure of our DNA to a portrait of a black hole millions of light-years away. In the modern age, visualization of another kind of ‘unseeable’ has become fundamentally important. Humans seek to identify hidden patterns in multi-dimensional datasets to tease out complex relationships in everything from biological systems, human behaviour, and the myriad particle showers in enormous atom-smashers that recreate the conditions in the early universe. An interactive experience with the creation, recording, and interpretation of imagery is a distinctly human activity across all disciplines that has transformed our grasp of the cosmos and ourselves, as well as our ability to communicate complex ideas to one another.